Exaggerated Claim:

Will a person really look younger in 17 days?


That’s quite an


Glittering Generalities and Vagueness:

What are they selling?

What does Bosonex do?


All that freedom sounds good, doesn’t it?

Incomplete or False Comparison:

Because Jen overcame infertility, does it mean others can?

Anonymus (Scientific) Sources:


Notice the disclaimer that this has not been FDA tested.

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The advertiser hopes you will see that same quality in yourself thus creating a struggle to attain distinction.