Exaggerated Claim:


Will a person really look younger in 17 days?

 

That’s quite an

achievement!

Glittering Generalities and Vagueness:


What are they selling?

What does Bosonex do?

 

All that freedom sounds good, doesn’t it?

Incomplete or False Comparison:


Because Jen overcame infertility, does it mean others can?

Anonymus (Scientific) Sources:

 

Notice the disclaimer that this has not been FDA tested.

Offer of Reward:

 

Get your instant coupons!

Bandwagon:

 

Millions of people used this product, and you should too.

Transfer:

 

The advertiser hopes you will see that same quality in yourself thus creating a struggle to attain distinction.