Basic Elements of Design and Layout. Resource: Treering.com

THE DEFINITIVE GUIDE TO YEARBOOK DESIGN
THE DEFINITIVE GUIDE  TO YEARBOOK  DESIGN
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN CONTENTS INTRODUCTION 4 ELEMENTS OF DESIGN 5 LINE, SHAPE, & TEXTURE 7 COLOR & VALUE 19 SIZE & SPACE 30 TYPOGRAPHY 37 MARGINS, GUTTER & BLEED 54 WORKING ON A GRID 62 CREATING A STYLE GUIDE 68 CREATING LAYOUTS 71 CONCLUSION 80 Share this eBook: www.TreeRing.com 3
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  CONTENTS INTRODUCTION    4  ELEMENTS OF DESIGN    5  LINE, SHAPE,   TEXTURE   7  ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN HOW DO YOU ROCK YOUR SCHOOL YEARBOOK DESIGN? We can all appreciate beautiful design. From the clean lines of your snazzy new smartphone, to the mural on your city’s alleyway walls, design is all around. How do you harness that inspiration to make a kickin’ yearbook? First, you’ll need to nail the basics. You’ll need a refresher on the key components to great design. Let this 82 page ebook serve as your guide. From typography to grids, and style guides to shapes, we’ll walk you step by step through the elements of design. The kickin’ part? Well, some of that’s up to you. Share this eBook: www.TreeRing.com 4
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  HOW DO YOU ROCK YOUR SCHOOL YEARBOOK DESIGN  We can all appreciate beautiful desi...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Chapter 1 ELEMENTS OF DESIGN www.TreeRing.com 5
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Chapter 1  ELEMENTS OF DESIGN  www.TreeRing.com  5
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ We are all designers, the difference is that only a few of us do it full time. ” - Sabo Tercero THE ELEMENTS OF DESIGN Design has a lot to do with creativity. What’s often overlooked, is how much structure exists in beautiful design. So, what are those elements you should learn? We’ll cover the seven pictured below. Line Shape Share this eBook: Texture Color Value Size Space www.TreeRing.com 6
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       We are all designers, the difference is that only a few of us do it full tim...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Chapter 2 LINE, SHAPE & TEXTURE www.TreeRing.com 7
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Chapter 2  LINE, SHAPE   TEXTURE  www.TreeRing.com  7
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN LINES. NOT JUST FOR TIC-TAC-TOE. We’ll make this easy and start with a line. By definition, a line occurs when two points are connected. How does it apply to great design? Lines can be used to separate or connect information, create emphasis on a word, phrase, or object, or pass the time playing games like Tic-Tac-Toe. SEPARATE CONNECT In this example a line is used to separate the image from the text. Lines can be used to make the connection of content easier for the viewer. Share this eBook: www.TreeRing.com 8
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  LINES. NOT JUST FOR TIC-TAC-TOE. We   ll make this easy and start with a line. By...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN HOW LINES AFFECT LAYOUT Let’s visualize how lines can be used in your yearbook design. The image below shows lines used in a variety of ways. You can also give the illusion of a line, by using photos, text or graphics. It’s like putting a fence in your backyard. Insert tip here. 2 1 1. Curvy lines can aid in breaking up right angles. 2. Straight lines create separation. Share this eBook: www.TreeRing.com 9
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  HOW LINES AFFECT LAYOUT Let   s visualize how lines can be used in your yearbook ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN UNDERLINE EXTEND Remember the inside of your college textbooks with underlined words? Me neither, but you probably remember their titles! Try extending your line to bleed off the page. You can use the text itself as a line. ENCAPSULATE CHANGE DIRECTION Encapsulate a photo or text between two lines to section off parts of your page or to create new effects. Lines can go in many different directions. Try horizontal, vertical, or diagonal lines in your design. Share this eBook: www.TreeRing.com 10
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  UNDERLINE  EXTEND  Remember the inside of your college textbooks with underlined ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Rotating your content makes a difference. Ever angled your camera slightly when taking a photograph to create a more interesting perspective? You can do the same thing with lines on a page. Sometimes, a slight rotation of your content can result in a big change. Test it out. Share this eBook: www.TreeRing.com 11
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Rotating your content makes a difference.  Ever angled your camera slightly when ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ You’re in pretty good shape, for the shape you are in. ” - Dr. Seuss SHAPE When a line overlaps itself or intersects with other lines to enclose a space it creates a shape. Organic shapes? Check out those Honeycrisp apples at the farmers’ market. Geometric shapes? Pull out your Christmas cookie molds. GEOMETRIC SHAPES Geometric shapes are squares, rectangles, triangles, and polygons. Often seen in manufactured items, like the octagon shaped stop signs Californians like to roll through. ORGANIC SHAPES Organic shapes occur in nature—such as trees, plants, leaves, people, and animals. Share this eBook: www.TreeRing.com 12
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       You   re in pretty good shape, for the shape you are in.       - Dr. Seuss  ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN HOW SHAPE AFFECTS LAYOUT Using shapes is a great way to add visual appeal to your layout. You can use them for background designs, masking photos, infographics, and as visual indicators for your reader. Share this eBook: www.TreeRing.com 13
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  HOW SHAPE AFFECTS LAYOUT Using shapes is a great way to add visual appeal to your...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Shapes should match the yearbook theme. As you can see by comparing the two examples above, a change in the shapes used results in a major change to the feeling evoked by the layout. Remember to always stay true to your yearbook theme. In most cases, less is always more. Ask yourself if the design you’re creating is consistent with your entire yearbook theme. Share this eBook: www.TreeRing.com 14
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Shapes should match the yearbook theme.  As you can see by comparing the two exam...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN TEXTURE Texture is the surface quality of an object. There are two types: 1 REAL TEXTURE The actual texture of an object. For example, a stone feels rough to the touch. 2 IMPLIED TEXTURE Objects appear to have texture but are actually on a two-dimensional surface and smooth, like on a piece of paper canvas. Plants / Foliage Sand Wood Paper Concrete / Stone Brick Metal Fabric Share this eBook: www.TreeRing.com 15
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  TEXTURE Texture is the surface quality of an object. There are two types  1  REAL...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Apply texture to text to give it a unique style. Add texture to photos to give them an antique look. Share this eBook: www.TreeRing.com 16
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Apply texture to text to give it a unique style.  Add texture to photos to give t...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN HOW TEXTURE AFFECTS LAYOUT Texture adds depth to the page because it creates contrast. We can use texture as a visual storytelling element because we associate certain textures with places, objects, and memories. When creating a class camping trip page, for example, you could incorporate textures, like the weathered wood pictured below, so the visual layout helps establish a sense of place. BEFORE Share this eBook: www.TreeRing.com 17
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  HOW TEXTURE AFFECTS LAYOUT Texture adds depth to the page because it creates cont...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN AFTER Notice how simply changing the background texture on our fictitious camping trip page changes the entire feel of the page? It’s important to keep in mind how you want the page to feel when selecting your textures. Share this eBook: www.TreeRing.com 18
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  AFTER  Notice how simply changing the background texture on our fictitious campin...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Chapter 3 COLOR & VALUE www.TreeRing.com 19
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Chapter 3  COLOR   VALUE  www.TreeRing.com  19
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN COLOR Remember that fact you learned in primary school, about how white reflects all color and black absorbs? It’s true! Color is the visual element we see as the result of light being reflected off or emitted from an object. Who knew that fact would come in handy! Share this eBook: www.TreeRing.com 20
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  COLOR Remember that fact you learned in primary school, about how white reflects ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN PRIMARY COLORS Yellow, red, and blue are the primary colors. In theory, every color can be made using a combination of these colors. SECONDARY COLORS Green, orange, and violet are the secondary colors and are made from mixing primary colors. TERTIARY COLORS The tertiary colors are yellow green, yellow orange, red orange, red violet, blue violet, and blue green. Tertiary colors are made from mixing a primary color and a secondary color. Share this eBook: www.TreeRing.com 21
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  PRIMARY COLORS Yellow, red, and blue are the primary colors. In theory, every col...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN COLOR HARMONIES Color harmonies are specific combinations of colors that are used to create different looks or evoke certain feelings from your design. COMPLEMENTARY COLORS Complementary colors are positioned directly across from one another on the color wheel. They can be used to create a strong contrast, but be sure not to overdo it. SPLIT COMPLEMENTARY COLORS If you pick a color, such as yellow, the two colors adjacent to it’s complementary color are called split complementary colors. The split complementary colors still create a strong contrast, but they are better balanced, and easier to apply. Share this eBook: www.TreeRing.com 22
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  COLOR HARMONIES Color harmonies are specific combinations of colors that are used...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN ANALOGOUS COLORS Analogous colors are located next to one another on the color wheel and are often referred to as harmonious. They have a calming effect when it comes to design. Select one as the dominant color, another to support. The third is used as an accent. TRIADIC COLORS Triadic color schemes are three colors that are evenly spaced on the color wheel, such as primary and secondary colors. Triadic color combinations tend to be high contrast, so it’s best to use one color for the bulk of the design, saving the remaining two to create highlighting effects. MONOCHROMATIC COLOR A monochromatic color scheme is where only one color is used, but in many different values. Share this eBook: www.TreeRing.com 23
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  ANALOGOUS COLORS Analogous colors are located next to one another on the color wh...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN GRAYSCALE Grayscale is the gradation from black to white, with all of the shades of gray in between. WARM COLORS Warm colors are the half of the color wheel that evoke a feeling of heat or warmth. Red, orange, and yellow evoke the most warmth, as they are often associated with fire and the sun. COOL COLORS Cool colors are the half of the color wheel that create a calm and cooling effect. We associate these colors with specific elements, such as blue for water, or green for grass. Share this eBook: www.TreeRing.com 24
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  GRAYSCALE Grayscale is the gradation from black to white, with all of the shades ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN VALUE Value is the range of lightness to darkness within a color or object. TINT A tint refers to the color becoming lighter in value. In painting, this was achieved by adding white to the paint. SHADE A shade refers to the color becoming darker in value, and was achieved by adding black to paint. VALUE CONTRAST When light color values are placed next to dark color values, it creates contrast. Simple, right? Share this eBook: www.TreeRing.com 25
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  VALUE Value is the range of lightness to darkness within a color or object.  TINT...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN VALUE SCALE The value scale is the gradation of a color from its darkest value to its lightest value, encompassing both tints and shades of the color. GRADIENT A gradient is the range of two colors blending together in a uniform transition. It’s best to create a gradient using a color harmony with lower contrast since the blending colors are intended to blend smoothly. Share this eBook: www.TreeRing.com 26
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  VALUE SCALE The value scale is the gradation of a color from its darkest value to...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN RGB COLOR vs. CMYK COLOR Now we’re getting to the good stuff. Let’s talk about how digital devices, like your computer and digital camera, process color. Their visual starting points are completely black and then “light” is added by combining combinations of red, green, and blue pixels. Printers use subtractive color, or CMYK, where cyan, magenta, yellow, and black inks are applied to paper. The color of the inks is altered by subtracting (or absorbing) light wavelengths. Great yearbook software manages this fundamental difference for you, by automatically converting what you see on the screen to CMYK for printing. Share this eBook: www.TreeRing.com 27
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  RGB COLOR vs. CMYK COLOR Now we   re getting to the good stuff. Let   s talk abou...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN HOW COLOR AFFECTS LAYOUT It’s no coincidence that our parents abandoned black and white TV’s in favor of full color. And it’s not just color photographs that make a difference. You can test adding colors from within your photos to the page layout to make the colors pop. Take a look at how dramatically the page below will change just by adding color. BEFORE Share this eBook: www.TreeRing.com 28
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  HOW COLOR AFFECTS LAYOUT It   s no coincidence that our parents abandoned black a...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN AFTER By using the colors in the beakers, and applying them to text and sidebars throughout the page, it creates a more unified layout. Magazines are a great place to get examples of this application of page design. Share this eBook: www.TreeRing.com 29
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  AFTER  By using the colors in the beakers, and applying them to text and sidebars...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Chapter 4 SIZE & SPACE www.TreeRing.com 30
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Chapter 4  SIZE   SPACE  www.TreeRing.com  30
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN SIZE Size is how big or how small an object is. Pebble, small. Boulder, large. At least that’s how cavemen figured it out. By varying photo and typography size in your design, you’ll be able to create a visual hierarchy on your page. Share this eBook: www.TreeRing.com 31
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  SIZE Size is how big or how small an object is. Pebble, small. Boulder, large. At...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ Whatever story you want to tell, tell it at the right size. - Richard Linklater ” HEADER 60PTS “PULL OUT QUOTES” 18PTS BODY TEXT 12PTS CAPTIONS 10PTS You need differentiating sizes in typography just as much as in photos. Your header should be displayed at the largest font size, followed by pull out quotes, body text, and then caption text. Share this eBook: www.TreeRing.com 32
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       Whatever story you want to tell, tell it at the right size. - Richard Linkla...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN SPACE It’s true, that from time to time, we all need our space. Well, page layout needs it too. Using space wisely in your layout keeps the page from becoming to cluttered. It also gives the reader a break from all the content they’re trying to process. Share this eBook: www.TreeRing.com 33
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  SPACE It   s true, that from time to time, we all need our space. Well, page layo...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN POSITIVE SPACE Positive space is the area in a design that is intended to have content, such as a photograph, text, or graphic. This is the area that you want the viewer to take notice of. NEGATIVE SPACE Negative space, also known as white space, is the empty area around an object. Negative space can be used to draw the viewer into a particular spot in the design. It prevents content from overcrowding the page. Share this eBook: www.TreeRing.com 34
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  POSITIVE SPACE Positive space is the area in a design that is intended to have co...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN HOW SIZE & SPACE AFFECT LAYOUT By applying varying sizes of photos and text, and using white space effectively, you’ll allow your content to breathe and make your page look better. The different sizes of text and photos are also visual cues for what the reader should look at and what to read first. Play around with it. It’s exciting to see the impacts to the page. 1 2 3 4 1. Add space around photos to make them stand out. 2. Whitespace on the page makes the layout feel cleaner and prevents cluttering. 3. Adding ample space between columns of text makes the article easier to read. 4. Giving extra space between photos and text keeps the text legible and the focus drawn to the photos. Share this eBook: www.TreeRing.com 35
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  HOW SIZE   SPACE AFFECT LAYOUT By applying varying sizes of photos and text, and ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ Make an empty space in any corner of your mind, and creativity will instantly fill it. ” - Dee Hook Did you notice the extra white space around the photos? This created some framing, making it easier to separate the images from text. Additionally, did you notice the variety of font sizes? This creates the hierarchy we mentioned earlier, instructing the reader about the order of importance. ADD WHITESPACE SIZE CONSISTENCY The area around the photo—shown above shaded in grey—is the white space, which calls more attention to the photo. Each body of text has its own size. Keeping each group of text to its own size will keep your layout uniform. Share this eBook: www.TreeRing.com 36
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       Make an empty space in any corner of your mind, and creativity will instantl...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Chapter 5 TYPOGRAPHY www.TreeRing.com 37
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Chapter 5  TYPOGRAPHY  www.TreeRing.com  37
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN TYPOGRAPHY Everyone loves to use typography. The problem is that it’s often overused. It’s better to use two or three well chosen fonts than to have so many that they take over your design. Let’s cover the different classifications of fonts and when to use them. Share this eBook: www.TreeRing.com 38
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  TYPOGRAPHY Everyone loves to use typography. The problem is that it   s often ove...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN BEST READABILITY SERIF FONTS Serif fonts have small decorative elements at the end of the strokes on the letters. This makes the font legible at smaller point sizes and ideal to use for large bodies of text in printed books. Displayed: Baskerville Old Face Share this eBook: www.TreeRing.com 39
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  BEST READABILITY SERIF FONTS Serif fonts have small decorative elements at the en...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN MOST VERSATILE SANS SERIF FONTS Serif fonts without the bling! This makes them very versatile. Use sans serif fonts for all your digital projects since they are easier to read on computer screens than serif typefaces are. Displayed: Helvetica Roman Share this eBook: www.TreeRing.com 40
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  MOST VERSATILE SANS SERIF FONTS Serif fonts without the bling  This makes them ve...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN FOR COPYFITTING MONOSPACED FONTS Monospaced fonts are when all of the letters of the font have the same width. They can be serifed or sans serifed. When to use: Newspapers. Displayed: Courier New Share this eBook: www.TreeRing.com 41
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  FOR COPYFITTING MONOSPACED FONTS Monospaced fonts are when all of the letters of ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN MOST STYLISTIC SCRIPT FONTS Script fonts are typefaces that appear to be handwritten. Formal script fonts look fancy, as if they were created using a quill. Casual script fonts tend to look like ordinary handwriting. Displayed: Edwardian Script Share this eBook: www.TreeRing.com 42
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  MOST STYLISTIC SCRIPT FONTS Script fonts are typefaces that appear to be handwrit...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN THE THROWBACK BLACKLETTER FONTS Blackletter fonts are a type of script that relate to the Gothic time period in which this letter style was popular. Blackletter fonts are hard to read at small sizes, so they are best used for headers or larger text. Displayed: Old London Share this eBook: www.TreeRing.com 43
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  THE THROWBACK BLACKLETTER FONTS Blackletter fonts are a type of script that relat...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ Typography has a mind of it’s own. Respect it. ” DECORATIVE FONTS Decorative fonts are designed with a specific purpose in mind. They are very stylized and most often used to display small bits of text at a large size. Decorative fonts should be used sparingly, because they can easily take over your design and overwhelm the reader. Displayed: Circus, Fabrics Regular Share this eBook: www.TreeRing.com 44
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       Typography has a mind of it   s own. Respect it.       DECORATIVE FONTS Deco...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN COMBINING SERIF & SANS SERIFS When you combine fonts, its a good idea to use two that are different in style and weight and will create contrast. Below are some examples you can use. Just remember to be consistent. Serif: Poor Richard; Sans Serif: Helvetica Thin Share this eBook: www.TreeRing.com 45
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  COMBINING SERIF   SANS SERIFS When you combine fonts, its a good idea to use two ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN COMBINING SCRIPT & SAN SERIFS Script: Edo Sz; Sans Serif: Biko COMBINING SERIFS & SCRIPT Serif: Chopin Script; Serif: Book Antiqua Share this eBook: www.TreeRing.com 46
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  COMBINING SCRIPT   SAN SERIFS  Script  Edo Sz  Sans Serif  Biko  COMBINING SERIFS...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN COMBINING DECORATIVE & SAN SERIFS Decorative: Fabrics Regular; Sans Serif: Jolly COMBINING BLACKLETTER & SERIFS Blackletter: Old London; Serif: Georgia Share this eBook: www.TreeRing.com 47
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  COMBINING DECORATIVE   SAN SERIFS  Decorative  Fabrics Regular  Sans Serif  Jolly...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN HOW TYPE AFFECTS LAYOUT In addition to where it’s positioned on the page, typography affects your layout in multiple ways. The size, spacing and alignment of the font, along with stray text or sentences, can all dramatically change the page layout. In the example below, we’ve selected the theme font as blackletter typeface, since we’re striving for a newspaper-themed yearbook. 1 2 3 4 5 1. The header is the largest size and in a stylized blackletter font. 2. The intro quote is a serifed typeface that is larger than the body text, but smaller than the header. 3. The body copy is aligned left for easy reading. 4. Caption text, footers, and page numbers are usually small in size. 5. Pullout quotes are usually larger than the body copy and can be flexible with the alignment. Share this eBook: www.TreeRing.com 48
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  HOW TYPE AFFECTS LAYOUT In addition to where it   s positioned on the page, typog...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN 1 FONT SIZE Font size is measured on a point scale, with 72 points equaling 1 inch. It’s a good idea to keep this in mind because text tends to look smaller on the screen than when printed. If you choose to display your type at 36 points, it will print at roughly 1/2 inch in size. Share this eBook: www.TreeRing.com 49
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  1  FONT SIZE  Font size is measured on a point scale, with 72 points equaling 1 i...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN 2 FONT SPACING There are a few different ways to add or remove space to your body of text. In general, the more space added to your text, the easier it is to read. However, if you add too much space it will appear as if there are large gaps in your text layout. KERNING Kerning is the space between two letters that are next to one another. You would adjust the kerning if there are character pairs spaced too wide apart. You adjust kerning to avoid gaps in your text. TRACKING Tracking is similar to kerning. But, instead of adjusting the space between two letters at a time, you can adjust the spacing between large lines or groups of text. You can open the text by adding extra space, or tighten by reducing the space. LEADING Leading is the space between lines of text. When printing presses required type to be set by hand, pieces of actual lead were used to create space between the lines of text! Share this eBook: www.TreeRing.com 50
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  2  FONT SPACING  There are a few different ways to add or remove space to your bo...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN 3 FONT ALIGNMENT The way you align your text can make it easier to read. There are a multiple ways to align your text, and different reasons why you may choose one style of alignment over another. LEFT ALIGN Left aligned is when your text is flushed with the left hand side of the margin. Since text that is left aligned is easier to read, your body copy will most likely be aligned left. CENTER ALIGN Center aligned text is simply aligned with the center of your margin. You might center align a caption to go with a photo. RIGHT ALIGN Right aligned is when your text is flushed with the right hand side of the margin. You might right align a quote or caption if it looks better in your layout. JUSTIFY Justifying text is when the text is aligned to both margins. If you justify your text, you will usually have to adjust it to bridge the loose lines, or the gaps of space. Share this eBook: www.TreeRing.com 51
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  3  FONT ALIGNMENT  The way you align your text can make it easier to read. There ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN 4 MIND THE GAP In a perfect world, there would be a universal formula for using text. The reality is, there isn’t. Sometimes you just have the test it. But, there are a few things you can avoid. Look out for rivers or gaps that run through your lines of text. Try to bridge the space between those gaps by adjusting your kerning and tracking. If your text is divided into multiple columns, try to avoid widows (a line of text that falls at the start of a new column or page and is separated from it’s paragraph). Edit your copy or adjust the spacing to avoid this. Justifying text often creates rivers, which make a body of text look awkward. Share this eBook: Widows interrupt the reader since their eyes must travel mid thought. www.TreeRing.com 52
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  4  MIND THE GAP  In a perfect world, there would be a universal formula for using...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ It is almost impossible to look and read at the same time: they are different actions. - Gerard Unger ” Orphans are not just Charles Dicken’s characters. It is also a word, part of a word, or a small line of text that falls at the end of the paragraph on a line by itself. This creates unwanted white space and is a distraction for readers. Adjust your copy to avoid orphans. The image above shows an example of how an orphan takes up extra space. Share this eBook: There is less distraction away from the text when the orphans are removed. www.TreeRing.com 53
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       It is almost impossible to look and read at the same time  they are differen...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Chapter 6 MARGINS, GUTTER & BLEED www.TreeRing.com 54
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Chapter 6  MARGINS, GUTTER   BLEED  www.TreeRing.com  54
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN MARGINS Margins are the “safe area” of your page and are created to prevent important content from being cut off when the book is trimmed. Generally, you should avoid putting text or important parts of photos in the margins (shown below as the space that is shaded in gray). One exception to this rule, is the positioning of page numbers in a wider margin. Margins are set from the top, bottom, and sides. Share this eBook: www.TreeRing.com 55
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  MARGINS Margins are the    safe area    of your page and are created to prevent i...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Margins do not have to be the same size. When using software to layout your pages, make sure to create margins of 1/2 inch. Share this eBook: www.TreeRing.com 56
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Margins do not have to be the same size.  When using software to layout your page...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ Be precise. A lack of precision is dangerous when the margin for error is small. ” - Donald Rumsfeld HOW MARGINS AFFECT LAYOUT Margins give you, well – margin for error. By creating extra space you won’t worry about the star quarterback’s head being cropped out of the page, or a students name being cut off. BEFORE AFTER 1 2 1. Notice how the text and blue graphic are cut off. This is because the page was designed without margins and the graphics were placed too close to the page trim. 2. Adding margins gives your page extra space to prevent your content from being cut off. Share this eBook: www.TreeRing.com 57
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       Be precise. A lack of precision is dangerous when the margin for error is sm...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN GUTTER The gutter is not the place to keep your mind out of, but instead it’s the margin space between two facing pages. It is important to keep your gutter clear of important information, because when your book is bound, the space between the pages shrinks. Apply the 1/2 inch margin recommendation to both sides of the gutter, or 1 inch in total. Share this eBook: www.TreeRing.com 58
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  GUTTER The gutter is not the place to keep your mind out of, but instead it   s t...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN BEFORE AFTER 1 2 1. Without enough gutter space your content could get lost when the yearbook is bound. 2. Keeping the gutter free of text and important segments of photos (such as a face) keeps your content from falling into the fold. Share this eBook: www.TreeRing.com 59
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  BEFORE  AFTER  1  2  1. Without enough gutter space your content could get lost w...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN BLEED The bleed is an extra area of space around your page that is intentionally printed. It is intended to be trimmed off of the page. The standard bleed size is 1/8 inch. It’s wise to check with your publisher for their bleed specifications. Share this eBook: www.TreeRing.com 60
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  BLEED The bleed is an extra area of space around your page that is intentionally ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN HOW BLEED AFFECTS LAYOUT Setting up a bleed prevents awkward blank spaces in the final print. BEFORE B AFTER A Share this eBook: www.TreeRing.com 61
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  HOW BLEED AFFECTS LAYOUT Setting up a bleed prevents awkward blank spaces in the ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Chapter 7 WORKING ON A GRID www.TreeRing.com 62
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Chapter 7  WORKING ON A GRID  www.TreeRing.com  62
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN WORKING ON A GRID Remember this: grids are good. When your final pages and content are aligned, the design is cleaner. Period. Without a grid, photos and text tend to look randomly placed on the page—almost as though they were thrown together without much thought. Grab any magazine off the newstand this weekend, and you’ll see they all have one thing in common: they’re built on grids. Good design is built using a grid. Share this eBook: www.TreeRing.com 63
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  WORKING ON A GRID Remember this  grids are good. When your final pages and conten...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN BREAKING THE GRID Remember the rule about always working on a grid? Sometimes you can ignore it. Rules are made to be broken, right? It’s still a good idea to work in a grid for the overall page layout. However, you can create some really interesting design by breaking up the grid in some carefully chosen places. Breaking the grid in some parts of your design can lead to interesting results. Share this eBook: www.TreeRing.com 64
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  BREAKING THE GRID Remember the rule about always working on a grid  Sometimes you...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN THE GOLDEN RATIO Ready to geek out on a cool design concept used for more than 2,400 years? Let’s talk golden ratio for a minute. The golden ratio, or Fibonacci sequence, is a large grid made from the following sequence: 1, 1, 2, 3, 5, 8, 13, 21, and 34. Using that grid, you draw circular arcs from the opposite corners of each square in the sequence to get a large spiral. The spiral basically creates a focal point by drawing the readers eye in to the center of the spiral. Share this eBook: www.TreeRing.com 65
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  THE GOLDEN RATIO Ready to geek out on a cool design concept used for more than 2,...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ The human mind always makes progress, but it’s a progress in spirals. ” - Madame de Stael The Golden Ratio can be rotated in any direction. Share this eBook: www.TreeRing.com 66
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       The human mind always makes progress, but it   s a progress in spirals.     ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN HOW THE GOLDEN RATIO AFFECTS LAYOUT Fabonacci sequences can be found in countless pieces of art, in organic matter and even in financial systems on wall street. Look, I’m not sure we should trust it with our 401K plans, but it does create a balanced, beautiful page layout for your yearbook. 2 1 3 1. The large image is a huge focal point of the layout. 2. “Around Campus” falls in the center of the spiral. Your reader’s eye will be drawn very quickly to look at the header. 3. This content is what your eye should focus on last. Share this eBook: www.TreeRing.com 67
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  HOW THE GOLDEN RATIO AFFECTS LAYOUT Fabonacci sequences can be found in countless...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Chapter 8 CREATING A STYLE GUIDE www.TreeRing.com 68
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Chapter 8  CREATING A STYLE GUIDE  www.TreeRing.com  68
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN CREATE A STYLE GUIDE A style guide (also known as a style sheet) is a must to keep your yearbook consistent. It’s basically a notation of the fonts, font sizes, colors, and dimensions you will use throughout your book, like the example below. Share this eBook: www.TreeRing.com 69
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  CREATE A STYLE GUIDE A style guide  also known as a style sheet  is a must to kee...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ Style…is the mind skating circles around itself as it moves forward. ” - Robert Frost Once you’ve created your style guide you have to stick to it! Consistency is the most important discipline to great design. Share this eBook: www.TreeRing.com 70
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       Style   is the mind skating circles around itself as it moves forward.      ...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Chapter 9 CREATING LAYOUTS www.TreeRing.com 71
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Chapter 9  CREATING LAYOUTS  www.TreeRing.com  71
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN CREATE LAYOUTS Now that we’ve covered the elements of design, it’s time to apply them to page layout. We’ll start with the basics, by applying the ‘scaffolding’, and walk you all the way through to fine-tuning your final designed page. Share this eBook: www.TreeRing.com 72
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  CREATE LAYOUTS Now that we   ve covered the elements of design, it   s time to ap...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN 1 SET UP YOUR PAGE We’ve covered a lot of topics, and now it’s time to pull them all together into a cohesive yearbook page. The first thing you will need to do is set up your page–the page size, margins, and bleed. Once you have that all worked out, you are ready to begin laying out your page and adding your content! 1 2 3 1. Set up the size of your page. 2. Define your margins. 3. Mark the bleed for your page. Share this eBook: www.TreeRing.com 73
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  1  SET UP YOUR PAGE  We   ve covered a lot of topics, and now it   s time to pull...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN 2 APPLY LINE & SHAPE How do you want your page to flow? Use lines and shapes to block out the main areas of focus. You should also pick out your photo shapes (pictured in grey) and plan the rest of your content around them. Now apply decorative line and shape placement (pictured in black). 1 2 1. Shapes can be good indicators of photo placement. 2. Lines can also be used to show where a line of photos, text, or graphic place holders will go. Share this eBook: www.TreeRing.com 74
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  2  APPLY LINE   SHAPE  How do you want your page to flow  Use lines and shapes to...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN 3 START ADDING CONTENT Once your general layout is designed, it’s time to start adding some content. Begin by adding your text, such as the page name, header, author, and body copy. Be sure to stick to your style guide. Your original layout is not in stone. Feel free to adjust as you go to improve and optimize your page. 1 2 1. Fill in the space with your text (headers, body copy, and quotes). Stay true to your style guide. 2. If you aren’t sure of the content yet, fill your space with placeholder text. Share this eBook: www.TreeRing.com 75
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  3  START ADDING CONTENT  Once your general layout is designed, it   s time to sta...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN 4 ADD COLOR AND TEXTURE Once you have some content on the page you can apply your design elements. Think about where your design elements are going to go and how it will affect the other elements on the page. Use color in your text sparingly by limiting it to where it will pop the most, such as in the header. Try adding some texture to your graphics to make the page more dimensional. Be creative! 1 2 3 1. Add color to your header. Be sure to be consistent with your color from your style guide. 2. Add color and texture to your page in the form of graphics. 3. Apply color to other parts of your page, such as a pull out quote. Share this eBook: www.TreeRing.com 76
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  4  ADD COLOR AND TEXTURE  Once you have some content on the page you can apply yo...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN 5 PLAY WITH SIZE AND SPACE Add some photos. Think of the direction of the photo. Is it horizontal or vertical? How will it best fit within your page space? Play around with your photo sizes. Make the key photo the largest on the page. The other images will play supporting roles. Be sure to give your photos some white space so that they can really stand out. 1 2 3 4 1 & 4. Vary the size of your photos. Notice that the photos also have space around them. 2 & 3. Keep the different parts of your article to the proper size and style. Body text and caption text should always be the same size. Share this eBook: www.TreeRing.com 77
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  5  PLAY WITH SIZE AND SPACE  Add some photos. Think of the direction of the photo...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ Experience is simply the name we give our mistakes. ” - Richard Linklater 6 REVIEW & CORRECT ERRORS Insert content here. Insert content here. Insert content here. Insert content here. Insert content here. Insert content here. Insert content 1 here. Insert content here. Insert content here. 2 3 1. Color correct your images. 2. Be sure to check for misaligned images, text and graphics. 3. Review carefully for misspelled words and for deviation from your style guide. Share this eBook: www.TreeRing.com 78
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       Experience is simply the name we give our mistakes.       - Richard Linklate...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN 7 CREATE TEMPLATES Now that you’ve laid out some of your pages, make your favorite layouts into templates. That way, you won’t need to create every page from scratch. Templates also keep your book consistent. And you know how we feel about being consistent. Templates will save you time and help keep your yearbook consistent. Share this eBook: www.TreeRing.com 79
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  7  CREATE TEMPLATES  Now that you   ve laid out some of your pages, make your fav...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN Chapter 10 CONCLUSION www.TreeRing.com 80
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  Chapter 10  CONCLUSION  www.TreeRing.com  80
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN “ Now that you have read this eBook, you’re officially ready to rock your yearbook design. ” MAKE BEAUTIFUL THINGS We began this eBook with the elements of design. We introduced the different kinds of typography and how to create a consistent style guide. Then, you learned how to set up your yearbook page and apply the individual elements to your layouts. Now that you have read this eBook, you’re officially ready to rock your yearbook design. Still, there’s something we left out. Something that really matters. You. Design is structure and consistency, planning and coordination, but beautiful things don’t come from design or it’s elements. They come from you. They come from the designer, from the creative mind you were born with. Cherish it. Use it. Make beautiful things. Are you still there? What are you waiting for! Go make beautiful things. Share this eBook: www.TreeRing.com 81
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN       Now that you have read this eBook, you   re officially ready to rock your ye...
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN CREATE A YEARBOOK USING PREDESIGNED TEMPLATES & THEMES TreeRing offers an assortment of free, beautiful themes and templates to choose from, to save you time on design. THEMES TEMPLATES GRAPHICS BACKGROUNDS • Hundreds of themes to choose from • Drag and drop templates • Predesigned graphics • Professionally designed backgrounds Request A Trial Share this eBook: View Video www.TreeRing.com 82
THE DEFINITIVE GUIDE TO YEARBOOK DESIGN  CREATE A YEARBOOK USING PREDESIGNED TEMPLATES   THEMES TreeRing offers an assortm...