You don't read too many biographies about the start of the most successful cosmetic companies in today's fashion industry. From the hottest colors of eyeshadow to picking the perfect match of foundation that fits your skin, makeup has it all to enhance your looks. You will read about how the popular product cosmetic company Maybelline got its start.

 Tom Lyle Williams : A successful cosmetic story

 

  Modern mascara was born in 1913 when Maybelline creator T.L. Williams marketed his sister’s recipe for makeup in Chicago. His sister Maybel used petroleum jelly mixed with coal dust to make her eyelashes look more dramatic. Williams adapted the formula in a laboratory and produced a product sold locally called Lash-Brow-Ine, which became a local hit. In search of a catchier name, Williams renamed the product Maybelline, which is a combination of Maybel and Vaseline.

Maybelline in the making 

Maybelline began making eyeshadows and eyebrow pencils as well as eyeliners.The company expanded in Canada and Europe making it global.In 1960s Maybelline introduced the first mascara to dispensed in a tube with a waterproof formula.

Maybelline Progess and expansion

Williams was named the king of advertising and spent over one million on advertising over ten years. In 1967, Williams sold the company. It is now owned by L'Oreal Paris and was renamed Maybelline New York in 2001. In the end,Tom Lyle Williams passed away on September 26,1976 in Los Angeles, California.

King of advertisement