Immersive/VR/AR/360º Storytelling Seattle C enter June 2-5, 2016 www.siffx2016.net
Immersive VR AR 360   Storytelling Seattle C enter June 2-5, 2016 www.siffx2016.net
"You have to see this as an inquiry. Four days of asking ourselves if VR matters. Is this just good for entertainment? Or is it a potential doomsday device? People seem to have a pretty visceral reaction when they experience it. And by it, we mean X. The unknown. We are trying to solve for X, the radical unknown. And it will be a terrific opportunity for the community to experience aspects of this X.” - City Arts // Sandy Cioffi, SIFFX festival director - Visitors take in Art/Tech History timeline at the Nonny de la Peña Retrospective SIFFX 2016 was the inaugural year of a festival within the Seattle International Film Festival showcasing the most current and creative thinking in virtual reality/VR, augmented reality/AR and 360° immersion. It was held June 2-5 at Seattle C enter. 1
 You have to see this as an inquiry. Four days of asking ourselves if VR matters. Is this just good for entertainment  Or ...
What we set out to do: • • • • • • • Launch a 4 day festival, showcasing the most current and creative thinking in virtual reality ( VR) , augmented reality ( AR) and 360° immersion; Frame VR / AR / 360º technology through an arts, culture and social justice lens; C atalyze a conversation between Seattle's arts, cultural, civic and tech communities about this transformational moment in cinema and technology; Bring national and international immersive artists, creative technologists and thought leaders to Seattle to explore contemporary forms of new media, exhibit new work, experiment with new tools, make connections and dig into the question: How can we shape the purpose, use, and language of an entirely new medium at this pivotal moment? Create an intensive, hands-on learning experience for Seattle's leading artists; Offer a range of immersive experiences, from communal viewing in the Pacific Science Center Laser Dome to walk-around and sit-down headsets in the galleries; Light a fire in Seattle about the artistic, cultural and business potential of immersive media! 2
What we set out to do                                   Launch a 4 day festival, showcasing the most current and creative ...
And here's what we did: // 360º SC RE E NINGS @ THE DOME // THRE E VR/AR GALLE RY E XHIBITIONS, INC LUDING THE FIRST-E VE R RE TROSPE C TIVE OF NONNY DE LA PE NA’S IMME RSIVE JOURNALISM // X-AC ADE MY: A THE ORE TIC AL, HISTORIC AL & TE C HNIC AL C URRIC ULUM OF IMME RSIVE ME DIA // FLY STORY ARTIST INC UBATION PROGRAM // ME DIA C OVE RAGE // SPONSORS 3
And here s what we did      360   SC RE E NINGS   THE DOME    THRE E VR AR GALLE RY E XHIBITIONS, INC LUDING THE FIRST-E V...
Opening Night on the red carpet with SIFFX swag! fabulous wonder.land @ X-Gallery 4
Opening Night on the red carpet with SIFFX swag   fabulous wonder.land   X-Gallery  4
360º SC RE E NINGS @ THE DOME How we want to be immersed: 22% floating in ocean 30% flying through air 9% without a body 14% dune-buggying the surface of Mars 12% in the midst of a dance 13% marching in a parade —Results from survey conducted on Opening Night by Vis à Vis Society performance troupe Communal immersive viewing – “look up!” - at Pacific Science Center Laser Dome. • Thanks to the generous, risk-taking, collaborative support of Omnispace, Optima, and Pacific Science Center, we transformed the Pacific Science Center Laser Dome into a 180º screening venue. Which included installing a 12 projector projectionmapped system with positional sound. With this phenomenal support our dream of lying back and looking up to watch the stars came true! 5
360   SC RE E NINGS   THE DOME How we want to be immersed  22  floating in ocean 30  flying through air 9  without a body ...
• We were thrilled to feature the work of leading immersive content makers Vrse, RYO T, Wevr and The New York Times. Joe Chen speaks about art-tech collaboration during Opening Night at The Dome. • We opened the festival at The Dome to a full house of over 300 attendees. The performance troupe Vis à Vis Society orchestrated the evening, taking surveys on the red carpet and providing instruction for the collective cardboard viewing experiment during the show. Joe C hen, E xecutive Technical Producer at Vrse ( Within) , spoke from a creative technologist's perspective about the current moment in immersive media and the process of collaborating with artists. The after-party featured signature drinks, a 360º photo booth, video projection by C oldbrew C ollective, and music by KE XP DJ Darek Mazzone. 6
     We were thrilled to feature the work of leading immersive content makers Vrse, RYO T, Wevr and The New York Times.  J...
THRE E VR/AR GALLE RY E XHIBITIONS “My whole family had a wonderful time, and I was able to share the cardboard viewer later with my mom, who is mobility impaired, and watching her face light up with delight as she was able to move through spaces she would never be able to on her own was profound and wonderful. What an incredible opening to a weekend that inspired many.” - Rachel Kessler, Vis à Vis Society Visitors experience VR Program at X-Hub. • O ver 1,000 people experienced the 3 galleries: X-G allery, X-Hub and Nonny de la Peña Pavilion. Ticketing the galleries in 1.5 hour time slots allowed 40 visitors per block to move through the exhibit without having to stand in line or feel rushed. Understanding that most people were experiencing VR / AR / 360º video for the first time, and that providing quality experiences is critical to the adoption of the technology, we were pleased to hear from both visitors and artists, many of whom have exhibited at the major X festivals, that we achieved just that - an unprecedented quality VR exhibition experience. 7
THRE E VR AR GALLE RY E XHIBITIONS    My whole family had a wonderful time, and I was able to share the cardboard viewer l...
• SIFFX curated the first-ever retrospective of Nonny de la Peña's pioneering immersive journalism, showcasing the evolution of her groundbreaking work from Hunger in Los Angeles to Project Syria and Kiya. 8
     SIFFX curated the first-ever retrospective of Nonny de la Pe  a s pioneering immersive journalism, showcasing the evo...
Samsung Ambassadors guide visitors through VR experiences at X-Gallery. • We were fortunate to have the in-kind support of the leading gear manufacturers. Samsung provided 30 Gear VRs and arranged for 9 ambassadors to staff the galleries; Valve loaned 12 HTC Vive systems for the Nonny de la Peña Retrospective and X-Hub galleries; and O culus sent a representative and system to demo Lost. 9
Samsung Ambassadors guide visitors through VR experiences at X-Gallery.       We were fortunate to have the in-kind suppor...
X-AC ADE MY: A THE ORE TIC AL, HISTORIC AL & TE C HNIC AL C URRIC ULUM OF IMME RSIVE ME DIA "After spending the weekend at SIFFX and learning everything I can about VR, part of me wants to drop everything and devote my complete time and attention to developing content for this new medium. It's coming, and this is the ground floor. But another part of me can't get my printer set up so we'll see how it goes.” - Chris Allen, SIFFX participant Making Is Thinking: 360º Cinematography with Steven Schardt & Michael Franz of Panogs. 10
X-AC ADE MY  A THE ORE TIC AL, HISTORIC AL   TE C HNIC AL C URRIC ULUM OF IMME RSIVE ME DIA  After spending the weekend at...
The Grandfather of VR, Tom Furness • We brought pioneering artists, creative technologists and thinkers to Seattle audiences, including: Joe C hen of Vrse (Within), the "Grandfather of VR" Tom Furness, the "Godmother of VR" Nonny de la Peña, and Toby C offey, Head of Digital Development at the UK National Theatre. Chet Feliszek in conversation with the “Godmother of VR” Nonny de la Peña. 11
The Grandfather of VR, Tom Furness       We brought pioneering artists, creative technologists and thinkers to Seattle aud...
• • We programmed 2 days of panels and workshops, ranging in theme from What's Old Is New (the history of art/technology intersections), to Cyber Feminism, The Business of X, 360º Cinematography, Story Ecosystems, and World Building. Panelists included: C het Feliszek (Valve), Kiki Wolfkill (Microsoft), E ren Aksu (Emblematic Group), Daryle C onnors (filmmaker, game developer, author), Robin O ppenheimer (media scholar), Bruce O berg (Sucker Punch), Ted Youngs (Panogs), E mily E ifler (eleVR), Tom Sanocki (Limitless, Pixar), Kim Voynar & Nathaniel Luke Pinzon (Wondertek Labs), Steven Schardt (vr.org), Michael Franz (Panogs), E va Hoerth (The Rat Lab, VREAL), Kel O 'Neill (The Ark), James Nestor & Sandy Smolan (The Click Effect), James Kaelan & Blessing Yen (The Visitor), and Milica Zec & Winslow Turner (Giant), and Josh Daniels (Pyramid Communications). Feminism 360º panel • The sessions were live-streamed by Front Row Live. (The total viewing time was 21hrs 10min, and the average viewing time was 16 min.) 12
          We programmed 2 days of panels and workshops, ranging in theme from What s Old Is New  the history of art techno...
FLY STORY ARTIST INC UBATION PROGRAM "I'm still processing all of the magic I experienced at #SIFFX2016 last weekend. I'm so honored to have been immersed in incredible conversations and brain sparks with so many talented people! It's been a long time since I've felt in my element and felt that paralyzing inner-critic shut the cuss up." - Dacia Saenz, FLY STORY artist Artist Emily Eifler demoes her DIY paint program for FLY STORY participants. • In collaboration with Washington Filmworks, SIFFX invited 17 Seattle artists, from a range of disciplines, to participate in the FLY STORY incubation program. • We convened a conversation with FLY STORY artists and arts, culture and civic leaders, including representatives from the O ffice of Arts & C ulture, Mayor's O ffice of Film and Music and Virtual World Society, about the future of immersive storytelling in Seattle. • Many of these artists are now incorporating 360º media and thinking into their work and have forged collaborations with fellow FLY STORY participants. 13
FLY STORY ARTIST INC UBATION PROGRAM  I m still processing all of the magic I experienced at  SIFFX2016 last weekend. I m ...
ME DIA C OVE RAGE ‘Virtual reality’ has been one of those vague sci-fi neologisms that's been hanging around the culture for the past 30-odd years without anyone really knowing what it means. But SIFFX, like Illuminous Analemma, makes a strong case that the period of VR existing only in theory is over. It isn't going to change the nature of storytelling/ filmmaking/consciousness itself. It is changing those things, even now. This future is happening right now, in front of our eyes. – “SIFFX Dares Seattle to Get Real About Virtual Reality Right Now,” Charles Mudede, The Stranger “SIFF GETS REAL, Virtual Reality may be the breakout star of this year’s film festival.” (Lara Hale, June 2016, Seattle Magazine // Photo: Hayley Young) SIFFX was covered by all the major Seattle press outlets, including: City Arts, Empathy Device, The first-ever SIFFX arrives, Jonathan Zwickel; The Stranger, SIFFX Dares Seattle to Get Real About Virtual Reality Right Now, Charles Mudede; The Seattle Times, ‘Craft your world around you’: SIFFX explores the future of virtual reality, Kate Clark; Seattle Magazine; Seattle Weekly; Seattle Met; Geek Wire; KUOW; KCTS; and KOMO 14
ME DIA C OVE RAGE    Virtual reality    has been one of those vague sci-fi neologisms that s been hanging around the cultu...
SPONSORS SIFFX would not have been possible without the generous support of our sponsors: Sponsor branding was visible throughout the festival: on the SIFFX sponsor slide that appeared before SIFF screenings, at all SIFFX panels and workshops, and in the galleries. Sponsor logos also appeared in the printed program and were listed on the sponsor page of the website. Vulcan Technology’s demo booth at X-Maker’s Space. 15
SPONSORS SIFFX would not have been possible without the generous support of our sponsors   Sponsor branding was visible th...
NE XT STE PS // 2017 and Beyond Given the success of the festival for artists, presenters, participants and sponsors, we are exploring options for an X Festival in Seattle in 2017. We are bringing together a coalition of producing partners and hope to be making an announcement soon. Stay tuned! 360º photo booth at Opening Night party www.siffx2016.net 16
NE XT STE PS    2017 and Beyond Given the success of the festival for artists, presenters, participants and sponsors, we a...