So why aren't you already doing it?
There are requirements that a company will need in order to participate in mobile marketing. They will need a shortcode and a keyword. A shortcode is a WordPress-specific code that lets you do complicated things with very little effort. Shortcodes can embed files or create objects that would normally require lots of complicated, ugly code in just one line. (From wordpress.com)
Shortcode = shortcut.
These shortcuts create ads that drive customers towards your sites or motivate purchases. Now, companies can buy their own shortcode, but that will cost you between $1000 to $1500 per month. (From aboutmoney.com)
Starting your own App or creating its presence is a highly technical and strenuous process. Those who have been successful at mobile marketing usually have access to a large amount of financial backing and monitoring systems. Big corporations had isolated the effectiveness of mobile marketing by making it seems only attainable through a large established influence.
Small business owners do not have the time, money, or ability to learn and impliment these communication techniques. How can small businesses stay current and successful without being able to communicate with all potential customers? Consultants and technitians are complicating a simple process that has been proven to work, but how can this be attained by your average business owner? Streetcast has the answer.
"It's about engagement and reach, and without that integration, you lose the power the mobile marketing holds. Make the offer unique and something that they won't find elsewhere. Offerings must be unique to be valuable.”
Laura Lake, Marketing Expert